Non-violence towards all living beings – is the only cure to the disease of modern civilization. Our civilization is mad with consumerism and competitiveness and this pandemic is giving us one of our last chances to reconsider our lives for the benefit of all living beings, not just ourselves and those near us.
“The cry for peace will be a cry in the wilderness, so long as the spirit of non-violence does not dominate millions of men and women” – Mahatma Gandhi
Fidel Peña was born in El Salvador and is a creative director and co-founder of Underline Studio. His projects at Underline have included identity and branding for the University of Toronto, the Robert McLaughlin Gallery, Harvard Medical School and campaigns and publications for Google, UNHCR The UN Refugee Agency and Audi. Fidel’s work has received numerous accolades from across the globe, and he has lectured on design topics in Spain, Mexico and Canada.