The circle signifies the planet – a simple, pure, complete symbol.
A rainbow is a symbol of hope and of better times to come. And, when seen from above, rainbows are actually circles. It also reminds us of a throbber – the spinning wheel indicating that the system may have
an error and that something may be wrong.
The eleventh hour is the latest possible time before it is too late.
Too late for society? Too late for nature? Too late for the planet?
The rainbow circle, broken at the eleventh hour becomes a symbol for change, a warning that time may be running out, but there is still hope!
Sammy Farrington has created beautiful, significant and meaningful products and experiences for over 25 years. His expertise ranges from brand identity, visual communication and tactile media, to digital media, moving and still image, and environment.